A Survey of Survey Design

There are many use cases for surveys in the startup world:

Given the important role of surveys, it’s critical to design them as well as possible to increase response rates and maximize learning. 

A few weeks ago, I decided it might be a good idea to survey my fund’s portfolio companies to understand where they excel, where they struggle, where they wish they had more help. Since founders are incredibly busy, I wanted to make sure the survey was designed well enough that it would be useful on first try. I read dozens blog posts, articles, and research papers on survey design, and this post is a summary of what I learned.

Before you start

Question ordering

Question phrasing

Categorical multiple choice questions

Rating and ranking questions

Open-ended questions

Miscellaneous tips

Further resources

Tags: NotesOperating Tips
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