Big companies frequently have large bureaucracies and detailed processes in place for doing just about anything. Do you want to change the user interface for the Sign Up page? You’ll need to run a focus group to see what your users think about the new look. Do you think your company should take on a new project? Write a 10-page design spec and get the VP of Product, the head of marketing, and the lead security engineer to sign off on it. Are you releasing a product upgrade soon? Follow this 63-item checklist. These rules and procedures exist to make sure everything a company does is polished and consistent. These rules also make it next to impossible to be nimble and to experiment since every significant action has a high