For founders, Product/Market Fit (PMF) is the holy grail**. Achieving PMF means you have developed a product that satisfies a strong market need. As Marc Andreessen once said, “the only thing that matters is getting to product/market fit.” While finding PMF is critical to a startup, there is one nuance that is often overlooked, which that even a great product that fulfills someone’s needs can struggle if it fails to align with organizational incentives. Specifically, a typical product involves several major parties, including the user, the purchaser, and the beneficiary. The
Beneficiary/User/Purchaser Alignment
Beneficiary/User/Purchaser Alignment
Beneficiary/User/Purchaser Alignment
For founders, Product/Market Fit (PMF) is the holy grail**. Achieving PMF means you have developed a product that satisfies a strong market need. As Marc Andreessen once said, “the only thing that matters is getting to product/market fit.” While finding PMF is critical to a startup, there is one nuance that is often overlooked, which that even a great product that fulfills someone’s needs can struggle if it fails to align with organizational incentives. Specifically, a typical product involves several major parties, including the user, the purchaser, and the beneficiary. The