If you own a typical physical store, almost all of your customers live or work within a few miles of your location [1]. Even for big ticket item like cars, 80% of purchases are made at dealerships that are within 30 miles of the buyer’s home [2]. Because of physical restrictions on how far most people are willing to travel, building a successful offline business doesn’t mean being the best in the world at something, it means being the best option within five or ten miles – or sometimes being the
The Internet is a Meritocracy
The Internet is a Meritocracy
The Internet is a Meritocracy
If you own a typical physical store, almost all of your customers live or work within a few miles of your location [1]. Even for big ticket item like cars, 80% of purchases are made at dealerships that are within 30 miles of the buyer’s home [2]. Because of physical restrictions on how far most people are willing to travel, building a successful offline business doesn’t mean being the best in the world at something, it means being the best option within five or ten miles – or sometimes being the