Super Bowl Lessons for Startups

I reluctantly watched the Super Bowl last night. I’m not a football fan, but the biggest game of the year is usually entertaining, and the commercials are icing on the cake. While watching the game — nay, the event — I noticed many lessons that apply to startups as much as they apply to football and the Super Bowl.



Product Strategy

How to Win

Finally, a meta-lesson: there are lessons present in every context. Of the hundreds of founders whom I’ve met, the most impressive ones are often the ones who are observant and analytical, and who use their thoughtfulness to come up with unexpected, non-obvious insights. Whether you’re watching a football game or in an improv class or feeling frustrated by the poor menu design at your favorite restaurant, make it a habit to stop, analyze, and generalize what you observe. It’ll make you a better entrepreneur.

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